Hyper-Personalization
Definition Hyper-Personalization in marketing refers to the use of Artificial Intelligence (AI) to deliver highly tailored content, messages, or product recommendations to individuals based on their unique behaviors, preferences, and real-time needs. The goal is to enhance customer engagement, satisfaction, and conversion rates by providing a deeply personalized customer experience. AI, through machine learning algorithms, […]
Hierarchical Transfer Learning
Definition Hierarchical Transfer Learning in AI marketing is a type of machine learning that utilizes previous knowledge or insights gained from solving one problem to solve other related problems more efficiently. It operates in a hierarchical structure where models are not equally transferred but are done so based on their relevance to the task at […]
