Definition In the context of AI in marketing, “Fine-Tuning” refers to the process of making adjustments or improvements to an AI model after its initial training phase. The purpose is to enhance the model’s performance by tweaking the model according to specific nuances of the data or to meet particular business goals. It can involve […]

Fitness Function

Definition A Fitness Function in AI marketing is a metric used to measure the effectiveness or efficiency of a model or algorithm. It is used to gauge the feasibility of solutions by assigning a fitness score to each one. The main objective is to maximize or minimize this function, enhancing the AI’s ability to solve […]

Feature Engineering

Definition Feature Engineering in AI marketing refers to the process of creating new features or modifying existing ones to improve the performance of algorithms. These features can enhance predictive models by providing additional relevant information for better decision-making. It is a crucial step in the machine learning workflow as it directly impacts the quality and […]

Few-Shot Learning

Definition Few-Shot Learning in AI is a concept aimed at designing machine learning models that can understand new information quickly with a minimal number of training examples. This contrasts with conventional machine learning models which usually require a lot of examples to understand and perform a new task. Few-Shot Learning models are especially beneficial in […]

Fuzzy Clustering

Definition Fuzzy clustering in AI marketing refers to a technique used to group datasets where each data point can belong to multiple clusters with varying degrees of membership. This method operates under the assumption that things are not always black or white, addressing the uncertainty in the data. It allows more flexibility and efficiency in […]


Definition FastText is an artificial intelligence framework developed by Facebook, primarily used in the area of natural language processing. It aids in understanding and interpreting human language, making it useful in marketing for text analysis and classification. Its efficiency in processing large amounts of data in multiple languages makes it a valuable tool for marketers […]

Fraud Detection and Prevention

Definition In marketing, AI for Fraud Detection and Prevention refers to the use of artificial intelligence technologies to identify and prevent fraudulent activities. It involves AI algorithms that analyze patterns, anomalies, and behaviors to detect potential fraudulent transactions or actions. This helps businesses reduce financial losses and maintain their reputation by proactively combating fraud. Key […]

Feature Transfer Learning

Definition Feature Transfer Learning in AI Marketing refers to a machine learning approach where a model, developed for a specific task, is reused as the starting point for a model on a related task. It allows algorithms to transfer knowledge from one problem to another. This technique is especially beneficial in scenarios where the data […]

Few-Shot Transfer Learning

Definition Few-Shot Transfer Learning is a concept in AI that refers to the ability of a machine learning model to quickly adapt to new tasks with minimal training data, typically using knowledge gained from prior tasks. In marketing, it is often used to improve efficiency and accuracy in predictive techniques, as it allows for the […]

Feature Extraction

Definition Feature extraction in AI marketing refers to the process of identifying, selecting, and transforming relevant data from raw data to use in model construction. It involves simplifying the amount of resources required to describe a large dataset, making it easier for machine learning algorithms to work with. It’s crucial in pattern recognition, as it […]